At a glance
Ground beet root that gives the gummies their rich berry-red color and adds to the flavor.
What it is
Beet root powder is made by drying and grinding red beets. It is one of the most popular natural food colors.
Why it is in Jellutide
It gives each gummy its deep red-pink color without artificial dyes, and adds a gentle earthy sweetness.
Natural color
Beets get their color from pigments called betalains.
Berry flavor
Together with natural flavors, citric acid and cane sugar, it builds the delicious berry taste.
On the label
Beet root powder is the last item in Other Ingredients.